EA Games: The Sims 4 →
We collaborated with EA Games to help them develop TikTok-first content to promote their “The Sims 4” campaign: Spark Something.
131.9M views
Company: TikTok / EA Games
Creative Strategy Director: Jeffrey Kieslich
Creative Director / Consultant: Antonio Fragoso, Clare Schmidt
partnered with EA Games social team
to develop their first branded effect / branded mission campaign on TikTok.